Commonwealth - Closing Ceremony

In the end, patriotic fervour managed to grab eyeballs for the Games. The outstanding performance of India managed to notch up a high viewership of 16 million people across the country, for the closing ceremony of the CWG 2010 on Thursday.This compares well with the reach numbers of 17 million who watched the closing of Beijing Olympics in 2008. The interest was actually higher than IPL's both opening and closing ceremonies at 11 million and 14 million respectively. 

Though the reach figures were lower than the opening ceremony (29 million), industry experts attribute it to the fact that October 14 was a week day, while both the opening ceremony of the Games (October 3) as well as the Beijing Olympics (September 24) were on Sundays. So for most people, barring Delhiites, it was a working day. 

The Games closing ceremony was telecast by six Doordarshan channels, including DD Bharti, Urdu, News, and DD National. Doordarshan which had exclusive telecast rights of the Games, failed to market them, losing out on advertising revenues, marketers feel. The advertisers were mostly PSUs, with a few corporates.