Famous Logos Hidden Meaning

The shape of 3 stripes on the Adidas Logo represents a mountain, pointing out towards the challenges that are seen ahead and goals that can be achieved.


 This logo gives you a philosophy behind the brand. First of all, the yellow swoosh looks like a smile: Amazon.com want to have the best customer satisfaction. The swoosh also connects the letters a and z, meaning that this store has everything from a to z.

Sony Vaio
 Sony Vaio is a well known brand of laptops.The first two letters represent the basic analogue signal. The last two letters look like a 1 and 0, representing the digital signal.


According to Unilever, its new identity is an expression of vitality. Each icon within the logo represents an aspect of its business. For example, the shirt (below the heart) symbolizes "clothes" and represent fresh laundry and looking good.

According to the IBM Archives, in 1972 the IBM international recognition logo was adopted and remains the official logo still in use. The IBM logo is easily recognized by the distinctive eight stripes that make up the letters IBM. The horizontal stripes are intended to suggest "speed and dynamism."


The NBC (National Broadcasting Company) is one of the biggest American television networks. I think most of you have already seen the peacock in this logo. The peacock has 6 different tail feathers, referring to the six divisions at the time that this logo was created. The peacock’s head is  flipped to the right to suggest it was looking forward, not back.